Conversion & Customer Experience.
Turn more of the demand you already have into revenue.
Conversion and customer journey strategy for premium travel, hospitality and wellness brands, identifying where customers drop out and where the experience can work harder commercially.
17+ years of experience across luxury and premium brands.
Sometimes you don't need more leads.
You're already generating traffic. People are discovering the brand. Campaigns are creating interest. Enquiries are coming in.
But somewhere between attention and revenue, too many potential customers disappear.
Raye Marketing looks across the entire customer journey to understand where friction, uncertainty or missed opportunities are preventing demand from becoming bookings, purchases and longer term customer relationships.
The objective is simple: create more commercial value from the demand you already have.
You might be here because...
Your website is attracting traffic, but bookings or enquiries aren't keeping pace.
You're generating leads, but too few become customers.
The brand and website look beautiful, but you're unsure how effectively they convert.
Customers are abandoning booking, enquiry or purchase journeys.
Your marketing, website, CRM and customer experience operate separately.
You're investing heavily in acquisition but not enough in what happens after the click.
You're attracting new customers, but repeat business and retention could be stronger.
Every interaction is part of the conversion journey.
Website & Conversion
Understanding how effectively the website turns interest into meaningful customer action and identifying where friction is getting in the way.
Booking & Enquiry Journeys
Reviewing the steps between consideration and conversion to make booking, buying or enquiring feel simpler and more intuitive.
Landing Pages
Creating focused experiences that connect campaigns and customer intent with a clear route to conversion.
CRM & Follow Up
Building smarter journeys after an enquiry, sign up or first interaction so valuable demand isn't lost.
Retention & Loyalty
Looking beyond the first transaction to identify opportunities for repeat visits, purchases and stronger customer relationships.
Data & Measurement
Using behavioural and commercial data to understand where customers drop out and where improvements are most likely to create value.
DISCOVER → EXPLORE → CONSIDER → ENQUIRE / BOOK → EXPERIENCE → RETURN
Every stage is an opportunity to create or lose value.
A customer's experience doesn't begin when they arrive at a hotel, retreat or destination. It begins the first time they encounter the brand.
Raye looks across that entire journey, connecting marketing, digital experience and customer experience rather than optimising individual touchpoints in isolation.
Find the friction.
Then fix what matters.
Understand
Map the existing customer journey across marketing, website, booking, enquiry, CRM and retention.
Identify
Use customer behaviour, performance data and experience review to understand where opportunities are being lost.
Prioritise
Focus first on the changes most likely to improve customer experience and commercial performance.
Improve
Test, refine and optimise the journey, working with internal teams and specialist partners where required.
You’re in Good Company.
Our Success Stories.
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The Hot Box Co.
Looking beyond lead generation.
Raye used campaign and customer behaviour data to understand what was happening after acquisition, identifying where interest wasn't consistently translating into paying customers.
The work expanded beyond lead generation into customer journeys, CRM, offers and conversion, helping focus attention on what happened after someone entered the funnel.
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Selected Escapes
Rethinking the digital customer journey.
Raye led the strategic direction for a new website experience for a luxury hospitality representation business, restructuring how prospective clients discover the portfolio, understand the proposition and move through the site.
The new experience brings together positioning, navigation, portfolio discovery and conversion around a clearer customer journey.
Conversion doesn't start at checkout.
It begins with the expectation created by the first image, search result, advertisement or recommendation a customer encounters.
Every interaction that follows either strengthens their reason to choose you or gives them a reason not to.
We optimise landing pages to improve conversion rates.
17+ years shaping marketing for luxury and premium brands.
Experience spanning fine wine, hospitality, private members' clubs, travel, wellness and premium consumer brands.
Where are customers getting lost?
If you're generating interest but not seeing enough of it translate into bookings, purchases or repeat business, tell us a little about the business and what you're trying to improve.