Acquisition & Digital Growth.
Turn marketing investment into qualified demand.
Customer acquisition for premium travel, hospitality and wellness brands, connecting paid media, search and digital strategy to commercial outcomes.
17+ years of experience across luxury and premium brands.
More traffic isn't necessarily more growth.
Clicks are easy to measure. Commercial impact is harder.
The real question is whether you're reaching the right people, with the right proposition, through the right channels and whether that attention ultimately turns into enquiries, bookings and revenue.
Raye Marketing connects acquisition with the wider customer journey, so digital performance is measured against what matters to the business.
The objective is qualified demand: attracting more of the customers most likely to create commercial value.
You might be here because...
You're investing in paid media but aren't confident it's driving commercial results.
Customer acquisition is becoming more expensive.
You're getting traffic, but not enough qualified enquiries, bookings or sales.
You want to scale, but aren't sure which channels deserve more investment.
Your paid media, search, content and CRM activity feel disconnected.
You're relying too heavily on one source of demand.
You have plenty of marketing data, but not enough clarity about what is actually driving growth.
Acquisition built around commercial outcomes, not channels.
01 — Paid Acquisition
Meta and Google campaigns designed around qualified demand and commercial outcomes.
02 — Search & Discoverability
SEO and GEO strategies that help customers discover the brand across traditional and AI search.
03 — Campaign Strategy
Audiences, propositions, creative direction and landing experiences designed to work as one system.
04 — Customer Acquisition Journey
Connecting the ad, search or campaign with what happens after the click.
05 — CRM & Lifecycle
Turning acquired audiences into longer term customer relationships rather than repeatedly paying to reach them.
06 — Measurement & Optimisation
Understanding what's actually driving enquiries, customers and revenue and where investment should go next.
Don't scale what isn't working.
Diagnose before you invest more.
Understand
We start with existing performance, customers, channels, tracking and the wider journey to understand what's actually happening.
Identify
We determine where acquisition is working, where investment is being wasted and where opportunities are being missed.
Build
Campaigns, channels and customer journeys are structured around the strongest commercial opportunities.
Optimise
Investment is continually redirected toward what is creating meaningful business outcomes.
You’re in Good Company.
Our Success Stories.
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Italy Charme
Raye supported Italy Charme across its website, SEO and Google Ads, creating a stronger digital foundation for customers discovering and exploring its luxury travel offering.
The work connected search visibility, paid acquisition and the website experience rather than treating each channel in isolation.
WEBSITE REDESIGN · SEO · GOOGLE ADS
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Selected Escapes
Raye led the strategic direction for a new digital experience for Selected Escapes, a luxury hospitality representation business, rethinking how its hotel portfolio, expertise and services were presented online.
The project brought together positioning, customer journey and website experience to create a stronger platform for future digital growth.
DIGITAL STRATEGY · CUSTOMER JOURNEY · WEBSITE
The goal isn’t cheaper clicks.
It's better customers.
Raye looks beyond CPC, CTR and impressions to understand what happens after someone arrives. Because efficient acquisition only matters if it creates commercial value.
17+ years shaping marketing for luxury and premium brands.
Experience spanning fine wine, hospitality, private members' clubs, travel, wellness and premium consumer brands.
Ready to make your marketing investment work harder?
Tell us where you're investing today, what you're trying to achieve and where you think growth is getting stuck.