Pimm's No. 6 Vodka Cup Relaunch Strategy:
Engaging UK Audiences

Objective.

Craft a strategic plan for the relaunch of Pimm's No. 6 Vodka Cup, leveraging its return to the UK market. The initiative encompasses a comprehensive approach involving communication, PR, brand partnerships, and social media strategies to generate excitement and curiosity.

Pimm's No. 6 Vodka Cup Launch Party

Brand Partnerships

Raye Marketing spearheaded the relaunch initiative by defining campaign objectives, forging partnerships with compatible brands and media outlets to amplify messaging, and orchestrating purposeful launch events aimed at media, customers, and influencers.

Pimm's Vodka Cup Social Media Campaign

Social & Content Strategy

Within this endeavour, Raye Marketing provided integral support to the brand team by curating content, coordinating with photographers and videographers, and overseeing final edits. Ensuring a cohesive social media content strategy was vital for maintaining momentum, with Raye Marketing responsible for crafting all campaign-related social media content.

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