Devise an email marketing strategy for each of the five Member's Clubs. Create engaging content that creates buzz and encourages repeat visits into the Clubs.
Brand Strategy
Raye Marketing led the strategy with an off-site, full brand workshop to establish brand guidelines, a tone of voice document, and collaborated on content pillars for each of the venues.
Raye also created all monthly newsletters until the end of the year, ran A/B testing on varying subject titles and content as well as delivered regular reporting.
