The Piggy Brewing Company:
Brewing Success Through Strategic Marketing
Objective.
The Piggy Brewing Company, a renowned craft brewery in France, sought to elevate its digital presence, improve website performance, and expand its audience to attract more craft beer enthusiasts and new customers in competitive markets.
What We Did.
SEO Optimisation: Conducted an SEO audit, optimised meta titles and descriptions, and addressed site speed and image formats for better performance.
Content Strategy: Created landing pages, educational blogs, and a Christmas campaign to engage customers and attract competitors' audiences.
UX Improvements: Delivered a UX audit with actionable fixes, including navigation, mobile responsiveness, and image optimisation.
Audience Growth: Designed a funnel strategy using SEO content, paid social, and paid search to attract and convert new customers.
The Results.
Improved search visibility through optimised meta data and targeted content, positioning Piggy Brewing as a leader in the craft beer market.
Enhanced website usability and performance, leading to better engagement and reduced bounce rates.
Increased inquiries and traffic to the website, driven by strategic content and campaign launches.
Established The Piggy Brewing Company as a trusted name among craft beer enthusiasts and a strong competitor in the French and international craft beer market.