Transforming Lilongwe Wildlife Trust's
Digital Marketing
Objective.
Lilongwe Wildlife Trust enlisted Raye Marketing to conduct a comprehensive audit of their digital marketing efforts and develop a strategy to attract new donors. The organisation sought to refine its messaging, engage with a broader audience, and increase support for its conservation initiatives.
What We Did.
Conducted a thorough digital marketing audit, analysing website performance, social media engagement, and online donation processes.
Collaborated closely with Lilongwe Wildlife Trust to develop a tailored digital marketing strategy, including targeted messaging and audience segmentation.
Implemented the strategy through compelling content creation, website optimisation, and engaging storytelling.
Provided ongoing consultation and support to ensure the successful execution of the digital marketing initiatives.
The Results.
Increased online engagement and website traffic.
Expanded donor base and raised awareness about conservation efforts.
Tangible impact on wildlife conservation in Malawi.
Demonstrated the power of strategic digital marketing in driving social and environmental change.