Fractional CMO for Luxury & Lifestyle Brands
Strategic leadership without the full-time overhead.
Luxury brands thrive on detail, consistency, and trust. Yet many growing businesses struggle to bridge the gap between tactical marketing execution and true board-level strategy.
A Fractional CMO brings the vision, rigour, and leadership of a Chief Marketing Officer — without the cost or commitment of a full-time hire.
With 15+ years’ experience leading marketing for Diageo, The Birley Clubs, Belmond, and other luxury icons, we help brands like yours:
Define a clear growth strategy that respects heritage while driving performance.
Build digital ecosystems that convert (SEO, paid media, CRM, funnel optimisation).
Position your brand to attract and retain HNW and UHNW clients.
Integrate ESG, sustainability, and brand reputation into marketing strategy.
Why Choose a Fractional CMO?
Who It’s For
Luxury hospitality, wine & spirits, travel, wellness, or lifestyle brands.
Businesses scaling into new markets or segments.
Founders and CEOs who need senior marketing expertise but aren’t ready for a full-time CMO.
What You’ll Get
Strategic Oversight – Monthly C-suite level planning and reviews.
Marketing Leadership – Direction for in-house or agency teams.
Custom Growth Roadmap – Funnel design, acquisition & retention strategies.
Brand Positioning & Partnerships – Build your presence with the right luxury networks.
Measurable ROI – KPIs, dashboards, and performance reviews tied to business goals.
Success Stories: High-Impact Brand Growth
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Belmond: Britannic Explorer
Driving digital engagement for the launch of Belmond’s latest ultra-luxury train experience.
Results: Elevated brand visibility, increased engagement among UHNW travel connoisseurs. -
Birley Clubs: Prestigious Members’ Clubs
Enhancing digital engagement for one of London’s most exclusive UHNW private members’ clubs.
Results: Strengthened brand positioning, increased member engagement, and refined digital storytelling. -
Antler: Luxury Luggage
Refining the digital positioning of British luxury luggage for the modern elite traveller.
Results: Increased conversions through strategic digital campaigns and content. -
The Seed, Bali: Private Villa
Positioning an exclusive private villa as Bali’s leading HNW retreat destination.
Results: Established credibility, increased bookings, and enhanced brand storytelling.
Why Raye Marketing?
Deep Understanding of the Luxury Market
We don’t just market luxury—we live and breathe it, ensuring your brand aligns with the expectations of the most affluent clientele.
Bespoke Strategies for Prestige Brands
Each campaign is meticulously crafted to enhance exclusivity, desirability, and emotional connection with HNW and UHNW individuals.
Global Expertise in High-End Industries
From Parisian haute couture to British heritage brands, luxury wellness retreats to elite travel experiences—we know how to speak the language of luxury.
Digital & Experiential Marketing Excellence
We blend digital storytelling, brand partnerships, targeted content marketing, and precision advertising to cultivate a loyal and aspirational audience.
Let’s Craft Your Luxury Brand’s Success Story.
Whether you are an established heritage brand or a growing name in the luxury space, our expertise ensures your brand reaches the right audience—those who value exclusivity, quality, and experience.