Raw Beauty Lab:
Strategic Growth Audit for a Vegan Beauty Brand
Objective.
Raw Beauty Lab, a leading vegan collagen brand with a loyal subscriber base, sought to optimise its digital performance and unlock new growth opportunities across paid media, website CRO, and lifecycle marketing. With a strong foundation in ethical wellness and female-led storytelling, the goal was to refine their funnel, increase conversion, and elevate campaign efficiency.
What We Did
Conducted a comprehensive digital performance audit across Meta Ads, Google Ads, Klaviyo email flows, and website UX.
Identified and prioritised quick-win CRO optimisations.
Analysed paid media creative performance, highlighting top and underperforming Meta ads, and mapped the funnel with stage-appropriate creative suggestions.
Delivered a full Google Ads campaign review, benchmarking CTR, CPC, and conversion metrics while identifying structural inefficiencies across PMAX, Search and Shopping campaigns.
Audited Klaviyo flows and campaign performance to spot revenue leakage and propose lifecycle improvements (Welcome, Abandonment, Winback).
Created annotated screenshots, slides and mock-ups to illustrate underperforming ad structures, reference best-in-class DTC examples, and provide actionable next steps for the client team.
The Results
Delivered a clear roadmap across three strategic phases: immediate CRO and lifecycle wins, mid-term segmentation and creative testing, and long-term expansion planning.
Identified high-ROI opportunities across Search and Meta ads, helping improve ad relevance and efficiency.
Enhanced team visibility through visual walkthroughs, funnel mapping, and benchmark comparisons to guide implementation.
Supported better alignment between brand mission and campaign messaging across all touchpoints.
Positioned Raw Beauty Lab for smarter scaling, backed by data-informed decisions and market benchmarks.